E-commerce and Interactive Communications Methods :: E-Commerce Design Essays

E-commerce and Interactive Communications MethodsE-commerceE-commerce means carrying out of wiliness and commerce (includingshopping) via electronic means. E-commerce pot be sub-divided intobusiness-to-business, business-to-consumer, and consumer-to-consumertransactions. E-commerce is sometimes known as e-tail, e-trade ore-business.There argon a number of different uses of e-commerce. E-commerce can be apply for marketing of goods and services retail of goods andservices node service and supply chain management (also known asE-procurement).Advantages of e-commerce* The capability to reach a wider market* The ability to find information on competitors and to compete with larger businesses on an equal basis* Lower in operation(p) costs* The ability to buy as well as denounce goods on the internet* Being faster than traditional retailing* greet savings on marketing and promotion, e.g. producing fewer brochures* Offering more prime(prenominal) than traditional retailing* Establ ishing better customer and supplier relationshipsDisadvantages of e-commerce* Staff- technical module ar an expensive resource* Building a customer antecedent is expensive* Distribution- it is difficult when delivering orders to customers within a reasonable time level* Quality- online products should be equal in standard to the offline products* Expensive to set up e-commerce systems* Risk of fraudInteractive Communications MethodsInteractive media is defined as the following A newtelecommunication system designed to accept two-way communicationsbetween televisions or figurers in one status with software storedon a central computer. Can also result individuals in distant locationsto communicate, teach, or learn from one another.Examples of interactional communications methods includeCD-ROMs letters, memos and e-mails the intranet one-to-onesmeetings phone calls and videoconferencing calls.Advantages of interactive communication* The opportunities it provides for feedback* The greater pointedness of confidence it provides that the message has been understood* The recipient can to some tip control the pace of the communication* The message can be tailor-made to better meet the recipients needsThe Internet is the primal interactive media for advertising. It hasrecently affected many areas of promotion, with interactiveadvertising, creative sponsorship, gross revenue promotion, public relations,database marketing and prestige value of having a website.There are a number of other Internet resources which can be used topromote a website. Some of these are mentioned below* Discussion lists- are a method for individuals to network with others on a particular melodic theme* Webcasting- this is when subscribers list topics of interest and new information is sent directly to their to their computer screen