Industry analysis and market trends for Vodafone

constancy analysis and foodstuff trends for VodafoneVodafone PLC is one of the worlds largest mobile intercourses companies by revenue enhancement, run crosswise the globe providing a wide range of communications table services. The companys trance is to be the communications leader in an increasingly connected world.Vodafone was organise in 1984 as a subsidiary of Racal Electronics PLC. Then kat oncen as Racal Telecom Limited, approximately 20% of the companys capital was offered to the public in October 1988. It was full demerged from Racal Electronics PLC and became an independent company in September 1991, at which time it changed its plant to Vodafone free radical PLC.Following its merger with AirTouch Communications, Inc. (AirTouch), the company changed its name to Vodafone AirTouch PLC on 29 June 1999 and, following approval by the sh areholders in General Meeting, reverted to its former name, Vodafone conference PLC, on 28 July 2000. (History Vodafone.2010 Online) .Group highlights for the 2010 financial courseFinancial Highlights organic revenue of 44.5 cardinal, up to 8.4% with improving trends in more or less commercialises through the family. correct operating profit of 11.5 one thousand million, a 2.5% decrease in a recessionary environment.Data revenue exceeded 4 billion for the first time and is now 10% of service revenue.1 billion cost reduction design throwed a year ahead of the schedule further 1 billion programme now underway.Final dividend per share of 5.65 pence, resulting in a make out for the year of 8.31 pence, up 7%.Higher dividends supported by 7.2 billion of free cash flow, an increase of 26.5%.Operational HighlightsVodafone is one of the worlds largest mobile communication companies by revenue with 341.1 million proportionate mobile customers, up 12.7% during the year 2010.Improved performance in emerging markets with increasing revenue market share in India, Turkey and South Africa during the year 2010.Expanded unconquerable broadband costumer base to 5.6 million, up 1 million during the year 2010.Comprehensive Smartphone range, including the iPhone, Blackberry Bold and Samsung H1.Launch of Vodafone 360, a juvenile meshing service for the mobile and Internet.High secureness mobile broadband earnings with peak speeds of up to 28.8 Mbps.(Vodafone Group 2010 annual Report, p. 1)Chairmans StatementThe company continues to deliver strong cash generation, is well positioned to benefit from economic recoin truth and looks to the future day with confidenceSir John BondChairman, VodafoneChief Executives ReviewIn a ch tot all toldyenging economic environment our financial results exceeded our guidance on all measures we increased our commercial focus, delivered our cost reduction targets ahead of schedule and kept up(p) strong capital investment levels.Victorio ColaoChief Executive, VodafoneTelecommunication IndustryAt a glanceThe telecommunication industry has grown rapidly in size to provid e essential services that facilitate a important human need to communicate.There are 4.7 billion mobile customers crossways the globe with growth around 20% per annum over the last leash years. Vodafone is a leading company with a 7% share of the global market. The majority of customers are in emerging markets much(prenominal) as India and China. In contrast growth has been more muted in developed regions such as Europe which are relatively mature. ( Vodafone Group 2010 Annual Report, p. 4)On-going agonistic and regulatory pressures have contributed to significant reductions in mobile prices which are being partly offset by higher mobile usage. Competition in the telecommunications industry is intense. Consumers have a large choice of communication offers from established mobile and the fixed line operators. The combinations of competition and regulatory pressures have contributed to a 17% per annum decline in the average price per minute across their global network over the last three years. (Vodafone Group 2010 Annual Report, p. 4)Major TrendsThe mobile industry continues to evolve rapidly, driven by new source of revenue, raising Smartphone proliferation and new technologies.ServicesAround 80% of our service revenue comes from traditional voice and messaging services. The remaining 20% stems from the double-quick growing areas of mobile entropy and fixed broadband. (Vodafone Group 2010 Annual Report, p. 5) interlocking and product evaluationThis industry is undergoing significant technological change, with faster download speeds and product innovation improving the customer experience.They have been a open in a range of new products. These embarrass high speed mobile broadband for Internet and email access and femtocells to enhance customers indoor(a) 3G signals via their household broadband connection. (Vodafone Group 2010 Annual Report, p. 5)Market TrendsIf we observe and try the market trends in Europe alone, the trends seems to be improving continuously in Service Revenue, Enterprise Service Revenue, volumes in outgoing voice and data revenue.Vodafone demonstrates a strong economic stability in terms of revenue growth.Major CompetitorsAccording to research by London-based firm IRS, competencies are most often used inPerformance management/appraisal.Personal-development planning.Management rearing and development.Job descriptions.Role specifications.Management selection.(Sue Dewhurst and Liam FitzPatrick, 2007, How to develop outstanding internal communications, pp 14.)Vodafone PLC got many an(prenominal) a few core competitors and the competency can be measured in terms of marketing strategy, revenue or the services it offer. Here, we are considering three core competitors as double-dyed(a) Group, British Telecommunications PLC and O2 Group.Lets throw somewhat light on these companies to know more about the financial and market status. some British Telecom Group PLCBT (British Telecom) Group PLC is operating in m ore than 170 countries, is one of the leading providers of communication solutions and services. Their principal activities include networked IT services, local, national and international telecommunications services, and higher value broadband and Internet products and services. (Our partnership BT.2010 Online)BT Group PLC is listed as BT.A in London Stock Exchange.About virtuous GroupVirgin Group is a leading branded impale capital organization and it is one of the worlds most recognized and respected brands. The Virgin Group was started in 1970 by Sir Richard Branson, which has gone on to grow very successful subscriber linees in sectors ranging from mobile telephony to transportation, travel, financial services, media, unison and fitness. (About Us Virgin. 2010. Online)Virgin Group is listed as VMED in London Stock Exchange.About O2 GroupO2 Group, also known as Telefnica O2 UK Limited, is a leading provider of mobile and broadband services to consumers and businesses in t he UK. O2 is the leader in non-voice services, including texts, media messaging, games, music and video, as well as data connections via GPRS, HSDPA, 3G and WLAN.O2 UK is part of the Telefnica O2 Europe mathematical group which comprises integrated fixed/mobile businesses in the UK, Ireland, Germany, the Czech Republic and Slovakia all of which use O2 as their consumer brand. Recently, O2 has established the Tesco Mobile joint venture business in the UK and Ireland. O2 is a completely owned subsidiary of Telefnica S.A. (O2 UK History Telefnica O2 UK Limited. 2010. Online).O2 Group is listed as TCEZ in London Stock Exchange.