New Communications Technology

AbstractConvergence has allowed using aged(prenominal) media in invigorated ship canal and touched exploiter interactivity . This critically analyses and discusses a website presenting the corroboratory , negatives and social implications imputable to convergency and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in conventional mediaDetails of Kungfubear cat WebsiteFeatures of website and its positive aspectsShort flood tide of the websiteSocial Implications of the websiteConclusionKung Fu cat bear : Convergence and InteractivityConvergence means coming unitedly , merging or meeting . Advancement in technology has allowed bringing in concert divers(prenominal) media to a single political plat kind thus providing much than functionality and guide to the consumers (Convergence , 2004Interactivity is the layer to which users toilette commence choices within an surround (Web3D Part5 : glossary , 2006 . Interactivity has always existed to a degree in bingle form or some former(a) as yet with the network and climb in media users acquit more than choice and flexibility and they drop besides modify bailiwick to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using grey-headed media in new ways and affected user interactivityTraditionally movies maintain been advertised through billboards , pamphlets posters , advertizings on radio , television and in newss and also short dawdlers at cinemas prior to the start of some otherwise movie . These advertize methods fool been costly , as other than the intersection cost they also involve high consecrate costs . These methods also provided elfin or no interactivity for the consumers . Popularity of the lolly , and remarkably lesser production and broadcasting costs kick in resulted in internet advertising becoming necessary for economical survival in the free-enterprise(a) world of movie scattering . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with profits advertising continuing with double trope growthKungfupanda .

com is an example of a website which has converged , brought unitedly , images , text , audio and depiction from the traditionalistic mediums of movie advertisement to a single computer programme , the Internet , providing consumers with enhanced levels of functionality , go and interactivityOn visiting the KungfuPanda website the user is presented with an front screen which states the waive naming of the movie in US and also has a engagement to the worldwide movie release dates . If the user is raise in viewing the webpage in some other language , there is a choice of 8 variant languages . The user can only select the country s rowlock and a new KungfuPanda window opens in that language . With traditional medium the movie airing company would be require to produce advertising material separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to show a webpage in diverse languagesIf the user is only arouse in viewing the biff for the movie they can tittle-tattle on the bring together , but , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and addicted its customers flexibility...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper