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24-10-2012 Harvard Business Review URBAN :22 % POPULATION ACCESS TO put forward RURAL :78% world little basic facilities slight awareness 64% of broad(a) Indian exp hold backiture 1 24-10-2012 It makes much priming coat to target the cheat-urban market with lower-ranking end manual(a)(a) and mid(prenominal) seethe manual. basis metros and big cities with mid range manual and battery operated manual. symbolize ADVERTSIEMENT 50 % TV, 30% NEWSPAPER, 15 % billboard AND 5 % ON receiving set INCREASE ADVERTISEMENT done RADIO Increase billboard advertisement in swindle urban areas. Increase promotions in rural areas via Contacting through prompt and e-Choupal. Target broader age pigeonholing , as decisions in semi urban and rural areas largely depends on head of the family. 2 24-10-2012 Cheaper Toothbrushes foundation be provided at discounted exist in semi urban areas as sale of toothpaste is more (48.7%) in comparison to toothbruses (17.5%) Toothbrushes rump be bundled with toothpastes. 2008 2009 2010expected lLANG social whole of measurement sales complete Low end manual sensitooth fresh chewing gum surround kidsie Total 197.6 25.7 12.5 7.7 12.8 256.6 Unit sales 230.6 29.9 15 9 15 299.5 Revenue % increase 16 16 16 16 16 Unit sales 267.5 34.7 17.4 10.4 17.4 347.

4 price per social social unit (after 20% increase) 0.18 0.216 0.216 0.228 0.144 Revenue 48.15 7.50 3.76 2.91 2.51 64.82 middle range manual zagget directionflex total 27.2 6.8 34 34.4 8.6 43 120 120 75.7 18.9 94.62 0.348 0.63 26.34 11.90 38.24 test operated swirl brush refills total 1.3 0.16 1.5 1.5 0.2 1.7 25 25 1.87 0.25 2.12 7.68 0.67 14.36 0.17 14.53 Total toothbrush unit sales 292.1 344.2 70.1 444.14 117.59If you want to get a full essay, order it on our website: Ordercustompaper.com

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